RECENT JOURNAL PUBLICATIONS
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Koenig-Lewis, N. and Palmer, A, Experiential values over time – a
comparison of measures of satisfaction and emotion, Journal of Marketing Management, forthcoming
Palmer, A. and Koenig-Lewis, N., Experiential bases for relationship development: a study
of alumni relationships, Journal of
Relationship Marketing, forthcoming
Palmer, A and Gallagher, D , (2007), Religiosity, relationships and consumption: a study of church going in Ireland, Consumptions, Markets and Culture, Vol 10 (1), pp 31-50, ISSN 1025-3866
READ THIS ARTICLE ► TAYLOR AND FRANCIS ONLINE
Palmer, A. and Bejou, D., The future of relationship
marketing, Journal of Relationship Marketing, Vol
4 (3/4), 2006, pp 1 – 10 ISSN: 1533-2667.
READ THIS ARTICLE ► DRAFT MANUSCRIPT
Yeoman, Ian; Durie,
Alastair; McMahon-Beattie, Una and Palmer, Adrian,
Capturing the essence of a brand from its history: The case of Scottish tourism
marketing, Journal of Brand Management,
Vol 13 (2), 2005, pp 134-147, ISSN 1350-231X.
READ THIS ARTICLE ► INGENTA ONLINE
O’Neill, M. and Palmer, A.,
Importance-performance analysis: a useful tool for directing continuous quality
improvement in higher education, Journal of Quality Assurance in Education, vol. 12 (1), 2004, pp. 39-52 ISSN
0968-4883.
READ THIS ARTICLE ► EMERALD ONLINE
O’Neill, M. and Palmer, A., Cognitive dissonance and the stability of service
quality perceptions, Journal of Services Marketing, vol.18 (6),
2004, pp. 433-449 , ISSN 0887-6045.
READ THIS ARTICLE ► EMERALD ONLINE
O’Neill, M. and Palmer,
A., Wine production and tourism - adding
service to a perfect partnership,
Cornell Hotel and Restaurant
Administration Quarterly, Vol. 45,
No. 3, 2004, 269-284.
READ THIS ARTICLE ►DRAFT MANUSCRIPT SAGE
ONLINE
O’Neill, M. and Palmer, A.,
An exploratory study of the effects of experience on consumer perceptions of
the service quality construct, Managing
Service Quality, Vol 13 (3), 2003, pp 187-196,
ISSN 0960-4529.
READ THIS ARTICLE ► EMERALD ONLINE
Mueller, R. D., Palmer, A. , Mack, R. and McMullan, R., Service in the Restaurant Industry: An American and Irish Comparison of Service Failures and Recovery Strategies. International Journal of Hospitality Management, vol. 22, 2003, pp 395-418, ISSN 0278 4919.
READ THIS ARTICLE ► SCIENCE DIRECT ONLINE
O’Neill, M, Palmer, A. and
Wright, C., Disconfirming user expectations of the online experience: inferred
versus direct disconfirmation modelling, Internet
Research, Vol 13 (4), 2003, pp 281-296, ISSN
1066-2243.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE.
McCole, P., and Palmer, A., "Transaction Frequency and Trust in Internet Buying Behaviour", special joint issue of Irish Marketing Review & Journal of Korean Academy of Marketing Science, Vol. 15 (2), 2002, pp.35-50.
McMahon-Beattie, U., Palmer, A. and Mudie, P., "Customer perceptions of pricing and the maintenance of trust", Journal of Revenue and Pricing Management, Vol. 1 (1), 2002, pp25-34, ISSN 1476-6930
READ THIS ARTICLE ► INGENTA ONLINE
Palmer, A. and O'Neill, M.,
"The effects of perceptual processes on the measurement of service
quality", Journal of Services
Marketing, Vol 17 (3), 2003, pp 252-274, ISSN 0887-6045.
READ THIS ARTICLE ►EMERALD ONLINE
Palmer, A., "The role of
selfishness in buyer-seller relationships", Marketing Intelligence and Planning, Vol
20 (1), 2002, pp 22-27, ISSN 0263-4503
READ THIS ARTICLE ►EMERALD ONLINE
O'Neill, M,
Palmer, A. and Charters, S., "Wine production as a service experience -
the effects of service quality on wine sales", Journal of Services Marketing, Vol. 16 (4), 2002, pp 342-360.
READ THIS ARTICLE ►EMERALD ONLINE
Palmer, A., Cooperative marketing associations: An investigation into the causes of effectiveness", Journal of Strategic Marketing, Vol 10 (2), 2002, pp 135-156, ISSN 0965-254X.
READ THIS ARTICLE ► INGENTA ONLINE
Palmer, A. and Ponsonby,
S., "The social construction of new marketing paradigms: The influence of
personal perspective",
Journal of Marketing
Management, Vol 18 (1), 2002, pp 173-192, ISSN
0267-257X.
READ THIS ARTICLE ►DRAFT MANUSCRIPT INGENTA ONLINE
Palmer, A., "Co-operation and collusion: making the distinction in marketing relationships", Journal of Marketing Management, Vol 17 (7), 2001, pp 761-784, ISSN 0267-257X.
READ THIS ARTICLE ► INGENTA ONLINE
Palmer, A., "The evolution of
an idea: An environmental explanation of relationship marketing", Journal of Relationship Marketing, Vol 1 (1), 2002, pp79-94, ISSN 1533-2667.
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O'Neill, M. and Palmer, A.,
"Survey timing and consumer perceptions of service quality: an overview of
empirical evidence", Managing
Service Quality, Vol. 11 (3), 2001, pp 182-190,
ISSN 0960-4529.
READ THIS ARTICLE ►EMERALD ONLINE
Palmer, A., McMahon-Beattie, U.,
"One for all and all for one: A comparison of everyday low pricing and
yield management strategies in the hotel industry", Journal of Targeting,
Measurement and Sales, Vol. 8 (3), 2000, pp 249-58, ISSN 0967-3237.
READ THIS ARTICLE ► DRAFT MANUSCRIPT
Palmer, A. and Siu, N., "Assessing the opportunities and constraints for database marketing in international business", Journal of Database Marketing, Vol. 7 (4), 2000, pp 321-330, ISSN 1350-2328.
Palmer, A., and McCole,
P., "The virtual re-intermediation of services: a conceptual framework and
empirical investigation", Journal of Vacation Marketing, Vol. 6 (1), 2000,
pp 33-47, ISSN 1356-7667.
READ THIS ARTICLE ►DRAFT MANUSCRIPT SAGE ONLINE
Palmer, A., and McCole, P., "The role of electronic commerce in
creating virtual tourism destination marketing organisations", International
Journal of Contemporary Hospitality Management, Vol
12 (3), 2000, pp 198-204, ISSN 0959-6119.
READ THIS ARTICLE ►EMERALD ONLINE
Palmer, A., Barrett, S., and Ponsonby, S., "A behavioural analysis of cooperative
marketing organisations", Journal of Marketing Management, Vol 16 (1-3), 2000, pp 273-290, ISSN 0267-257X.
READ THIS ARTICLE ►DRAFT MANUSCRIPT WESTBURN ONLINE
Palmer, A., Beggs,
R. and Keown-McMullan, C., "Equity and
repurchase intention following service failure", Journal of Services
Marketing, Vol.14 (6), 2000, pp 513-528, ISSN 0887-6045..
READ THIS ARTICLE ► DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A., McMahon-Beattie, U. and
Beggs, R., "Influences on loyalty programme effectiveness : A conceptual framework and case study
investigation", Journal of Strategic Marketing, vol. 8 (1), 2000,
pp47-66, ISSN 0965-254X.
READ THIS ARTICLE ►DRAFT MANUSCRIPT INGENTA ONLINE
Palmer, A., "Cooperation and competition : A Darwinian synthesis of relationship
marketing", European Journal of Marketing, Vol
34 (5/6), 2000, pp 687-704, ISSN 0309-0566.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Williams, A.P. and Palmer, A., "Tourism destination brands and electronic commerce: towards synergy", Journal of Vacation Marketing, July, Vol. 5 (3), 1999, pp.263-273.
READ THIS ARTICLE ► SAGE ONLINE
Palmer, A., McMahon-Beattie, U. and
Beggs, R., "A structural analysis of hotel
sector loyalty programmes", International Journal of Contemporary
Hospitality Management, Vol. 12 (1), 2000, pp 54-60, ISSN 0959-6119.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Bejou,
D., Ennew, C. and Palmer, A., "Trust, Ethics and Relationship Satisfaction" , International
Journal of Bank Marketing, Vol. 16 (4), 1998, pp 170-75, ISSN
0265-2323.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A.,"Evaluating the Governance Style of Tourism Marketing Groups", Annals of Tourism Research, Vol. 25 (1), 1998, pp. 185-201, ISSN 0160-7383.
READ THIS ARTICLE ► SCIENCE DIRECT ONLINE
O’Neill,
M., Palmer, A. and Beggs, R., "The Effects of Survey Timing on Perceptions
of Service Quality", Managing Service Quality, Vol. 8 (2), 1998, pp
126-32, ISSN 0960-4529.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Bejou, D.
and Palmer, A., "Service Failure and Loyalty: An Exploratory Empirical
Study of Airline Customers", Journal of Services Marketing, Vol. 12
(1), 1998, pp 7-22, ISSN 0887-6045.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A. and Mayer, R., "A
Conceptual Evaluation of the Multiple Dimensions of Relationship
Marketing", Journal of Strategic Marketing, Vol. 4 (4), 1996, pp
207-220, ISSN 0965-254X.
READ THIS ARTICLE ►DRAFT MANUSCRIPT
Palmer, A., Hartley, R and Starkey,
M., "Addressing the Undervalued Needs of Direct Marketing in Higher
Education", Journal of Database Marketing, Vol. 5 (1), 1997, pp.
24-32.
Palmer, A., "Defining
Relationship Marketing: An International Perspective", Management
Decision, Vol. 35 (4), 1997, pp. 319-21, ISBN 0025-1747.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A. and Mayer, R.,
"Relationship Marketing: A New Paradigm for the Travel and Tourism Sector?", Journal of Vacation Marketing, Vol. 2 (4),
1996, pp. 326-33, ISSN 1356-7667.
Palmer, A.,
"Integrating Brand Development and Relationship Marketing",
Journal of Retailing and Consumer Services, Vol. 3 (4), 1996, pp. 251-257,
ISSN 0969-6989. READ THIS ARTICLE ► SCIENCE DIRECT ONLINE
Palmer, A., "Linking External
and Internal Relationship Building in Networks of Public and Private Sector
Organisations: A Case Study", International Journal of Public Sector
Management, Vol. 9 (3), 1996, pp. 51-60, ISSN 0951-3558.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A., "Relationship
Marketing: A Universal Paradigm or Management Fad?",
The Learning Organization, Vol. 3 (3), 1996, pp.19-26, ISSN 0969 6474.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A. and
Bejou, D., "The
effects of gender on the development of relationships between clients and
financial advisers", International
Journal of Bank Marketing, Vol 13 (3), 1995, pp 18-27, ISSN 0265-2323.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A. and Bejou, D., "Tourism Destination Marketing Alliances", Annals of Tourism Research, Vol. 22 (3), 1995, pp 616-629, ISSN 0160-7383.
READ THIS ARTICLE ► SCIENCE DIRECT ONLINE
Palmer, A., Relationship marketing: Local implementation of a universal concept, International Business Review, Vol. 4 (4), 1995, pp 471-481, ISSN 0969-5931.
READ THIS ARTICLE ► SCIENCE DIRECT ONLINE
Palmer, A. "Relationship Marketing: Back to Basics?", Journal of Marketing Management, Vol. 10 (7), Autumn 1994, pp 571-79, ISSN 0267-257X.
Wray, B., Palmer, A and Bejou, D. "Using Neural Network Analysis to Evaluate Buyer-Seller Relationships", European Journal of Marketing, Vol 28 (10), 1994, pp 32-48, ISSN 0309-0566.
READ THIS ARTICLE ►DRAFT MANUSCRIPT EMERALD ONLINE
Palmer, A., and Bejou, D,
"Buyer-Seller Relationships: A Conceptual Model and Empirical
Investigation", Journal of Marketing Management, Vol. 10(6), Summer 1994,
pp 495-512, ISSN 0267-257X.