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OTHER BOOKS AND CHAPTERS IN BOOKS
Palmer, A. Principles of Services Marketing, Maidenhead, McGraw-Hill, 1994, ISBN 0-07-707746-6 Palmer, A. and C. Cole, Services Marketing: Principles and Practice, Englewood Cliffs, Prentice Hall, 1995, ISBN 0-02-390563-8 Palmer, A. and C. Cole, Services Marketing: Instructors' Manual, Englewood Cliffs, Prentice Hall, 1995, ISBN 0-02-390564-6 Palmer, A. "Principles of Services Marketing: Tutors' Manual", Maidenhead, McGraw-Hill, 1995, ISBN 0-07-709259 7 Palmer, A. and Hartley, R., "The Business and Marketing Environment" 2nd edition, Maidenhead, McGraw-Hill, 1996, pp.360, ISBN 0-07-709262-7. Palmer, A. and Hartley, R., "The Business and Marketing Environment: 2nd edition, Tutors' Manual", Maidenhead, McGraw-Hill, 1996, pp.256, ISBN 0-07-709353-4. Callaghan, B., McColl, R. and Palmer, A., "Principles of Services Marketing: An Australasian Perspective", Sydney, McGraw-Hill, 1997, pp.532, ISBN 0-07-470257-2. Palmer, A., "Principles of Services Marketing", 2nd edition, McGraw-Hill, Maidenhead, 1998, pp.371, ISBN 0-07-709438-7. Palmer, A., "Principles of Services Marketing, Tutors’ Manual", 2nd edition, McGraw-Hill, Maidenhead, 1998, pp.158, ISBN 0-07- 709438-7. Palmer, A. and Hartley, R., "The Business and Marketing Environment", 3rd edition, McGraw-Hill, Maidenhead, 1999, pp413, ISBN 0-07-709494-8 Palmer, A. "Principles of Marketing", Oxford University Press, 2000, pp644, ISBN 019 8775512 Palmer, A. "Principles of Services Marketing", 3rd edition, McGraw-Hill, Maidenhead, forthcoming 2001 Chapters in books Palmer, A., "Public-Private Sector Tourism Marketing: An Exploratory Study of Antecedents of Effectiveness", in Understanding Public and Private Sector Partnerships, eds. Montanheiro, L., Haigh R., and Morris, D., 1997, pp.535-542, SHU Press, ISBN 0-86339-650X. Palmer A., "The Marketing of Services", in Baker, M., The Marketing Handbook, 4th edition, 1999, Chapter 29, pp.669-692, ISBN 0 7506 4114 2. Palmer, A. "Cultural Influences on Relationship Marketing", in Henning-Thurau, T. and U.Hansen, Relationship Marketing, Springer, Heidelberg, 2000, ISBN 3540 669426
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