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BOOKS |
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Introduction to Marketing, 2nd edition Oxford University Press, 2009 |
Principles of Services Marketing, 6th edition McGraw-Hill, 2011 |
The Business Environment, 6th edition, McGraw-Hill 2009 |
Introduction to Marketing, OUP, Brazil, 2006 |
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The Future of Relationship Marketing, Haworth Press, New York, 2006 |
Services Marketing: Principles and Practice McGraw-Hill, New York, 2004 |
Services Marketing: an Australian Perspective McGraw-Hill, Sydney |
Principles of� Marketing, Oxford University Press |
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